It's summer which means a time for craft fairs ... time also to share some tips for success.
ENGAGE your customers. "hi" "welcome" "nice day" good morning" "good afternoon"
DO NOT SIT ... yes, I know the little tootsies get tired but when is the last time you walked in a good store and saw the staff sitting?
STAND UP, WALK AROUND, SMILE.
The very act of standing up when someone comes in your booth is aggressive and will scare them off. However, if you are already standing you are meeting on the same level.
DO NOT CHAT with other neighboring artists, or on the phone, or with personal friends who dropped by to visit, not to BUY. It is also NOT the time to read your book or newspaper, check your facebook page, text your friends ... look up, smile, engage.
It is amazing how many artists get someone to help them in the booth then spend the whole show chatting together instead of selling.
Bizarre as this might seem, you are going to have to talk to people about your work. No hiding. The crowds are not monsters but simply folks who want to see crafts and the people who make them. A smile goes a long, long way.
"How's the show going?" ... fabulous, thanks.
"Enjoying the weather?" .... yes it is hot/cold/rainy/chilly, but this is a great place to be.
"You must be getting tired." ... nope, I am having a great time.
"Selling much?" .... yes I am ... its been a great day.
"Do you make all this yourself?" ... yes, I do. Which pieces do you like best?
"I'll be back." ... Great, enjoy the rest of the show!
It is sad to see artists at a show killing their own sales, then blaming the venue for a "bad show". Sure there are times and places where anyone would be hard pressed to make great sales but you can always up your personal sales by being the one who tries. Being the booth people actually do go back to because you stood out.
Let's get some more tips from veterans ....