clay lover Posted January 7, 2014 Report Share Posted January 7, 2014 "Why We Buy", author Paco Underhill, has been recommended to me . Have you read it, or do you have a marketing book to recommend. I'm looking for something that talks about practical, useable info for the small business owner. Link to comment Share on other sites More sharing options...
Marc McMillan Posted January 7, 2014 Report Share Posted January 7, 2014 It may not be strictly about small busines owner, but the marketing book every marketer should read is "Positioning" by Ries and Trout. It may focus your own efforts. Link to comment Share on other sites More sharing options...
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