I do both Etsy and my own website. I built my website in Janury-February 2023 and still don't get much traffic and sales. Now I decided to invest in SEO.
Etsy brings more sales for sure. But I hope to bring more traffic to my site with the SEO. I hired an SEO specialist through a freelance site upwork.com.
I use Squarespace for my website, here is a link -(removed by mod per TOU)
It was easy to build and upload new products.