bciskepottery Posted February 1, 2014 Report Share Posted February 1, 2014 I posted this yesterday in another thread, but thought it might be able to stand on its own. Tony Clennell posted this link on his blog -- 10 lessons from a maker; worth reading. I'm a bit partial to VI) The more you work in the future, the less competition you will have. But all 10 lessons are spot on. http://theholbornmag.com/2013/04/24/ten-lessons-from-a-maker-by-david-hieatt-hiut-denim-co/ Link to comment Share on other sites More sharing options...
Mark C. Posted February 1, 2014 Report Share Posted February 1, 2014 Link does not work for me? Mark Link to comment Share on other sites More sharing options...
Guest JBaymore Posted February 1, 2014 Report Share Posted February 1, 2014 Me either. best, .......................john Link to comment Share on other sites More sharing options...
GEP Posted February 2, 2014 Report Share Posted February 2, 2014 Try this link: http://theholbornmag.com/2013/04/24/ten-lessons-from-a-maker-by-david-hieatt-hiut-denim-co/ My favorite part of the article: "And it’s going to take some old fashioned hard work. Those who want short cuts, who want to be overnight success are going to be in for a bit of disappointment. There is no substitute for the hard work you will have to put in. Doing the work is rights of passage." Link to comment Share on other sites More sharing options...
bciskepottery Posted February 2, 2014 Author Report Share Posted February 2, 2014 Mea . . . thanks. Link in OP has been fixed, too. Link to comment Share on other sites More sharing options...
Guest JBaymore Posted February 2, 2014 Report Share Posted February 2, 2014 Try this link: http://theholbornmag.com/2013/04/24/ten-lessons-from-a-maker-by-david-hieatt-hiut-denim-co/ My favorite part of the article: "And it’s going to take some old fashioned hard work. Those who want short cuts, who want to be overnight success are going to be in for a bit of disappointment. There is no substitute for the hard work you will have to put in. Doing the work is rights of passage." Amen! best, ..........................john Link to comment Share on other sites More sharing options...
High Bridge Pottery Posted February 2, 2014 Report Share Posted February 2, 2014 Nice read, some food for thought. Link to comment Share on other sites More sharing options...
Norm Stuart Posted February 2, 2014 Report Share Posted February 2, 2014 I think this is the more important message for ceramicists hoping to sell their work. Quality is what we make. . . . But it is not how we will sell our jeans. People have desires and dreams and you have to learn how to make your product fit into them. People buy a lifestyle, an image, a purpose, a superiority, part of a small elite club, rejection of the norm. Part of your job will be to understand their desires, and make sure what you make appeals to them. Your customers go to bed each night and dream their dreams. They dream about changing the world, they dream about starting an amazing company, they dream about all sorts of crazy stuff. But they rarely dream about quality. (nor are they likely to dream of denim or ceramics) Don’t ever compromise on quality. But sell the dream. Link to comment Share on other sites More sharing options...
Guest JBaymore Posted February 2, 2014 Report Share Posted February 2, 2014 It has always about selling the sizzle, not the steak. best, ..................john Link to comment Share on other sites More sharing options...
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