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Wendy Rosen

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About Wendy Rosen

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  • Birthday September 17

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  • Location
    Baltimore, MD
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    I'm all about the business of art and the development of arts communities and jobs. I love to help out with problems regarding the selling of work and marketing of art... but please don't ask me about glaze formulas!
    I have tons of great "YouTube" videos to help you learn how to sell your work to shops and galleries, create studio events, develop work that sells and negotiate with dealers.

    Please "like" me on Facebook!

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  1. Thank you for adding me to your friend list. I will check out your videos on how to market art. wow what a concept, selling art.

  2. Thank you for adding me to your friend list. I will check out your videos on how to market art. wow what a concept, selling art.

  3. Hi Wendy,

    thanks for adding me in your friend list. I'm really happy to take part to this nice community

  4. Hi Wendy,

    Thanks for friending me (is that a real term?). Someday I hope to ask for guidance in how to sell my work, for now I'm just trying to become a better potter.

  5. When the fear is gone? I haven't got there yet.
  6. I wonder... How many ceramic artists live in Western North Carolina?

  7. Robin, I think what you're trying to say is that you can "sell it" before you make it? That's probably the biggest advantage to having a wholesale part of your studio. When you retail you have to have more inventory, and physically move it several times before you actually sell the piece. When you wholesale you are filling an order... not guessing what the customer wants next!
  8. If you think you can't wholesale... is it your work, or your price structure? All to often ceramic artists underprice their works when selling locally. These artists have learned how to make work that sells at the right price, a price that provides them with a livable wage and a secure stable of galleries and shops. Here's a list of those artists who have learned how to succeed at selling to shops and galleries. Please add more names to the list. Amy Meya ceramicartistamymeya.blogspot.com/Amy's colorful sculpture and production work gives galleries both ends of the price point spectrum. Cathy Broski www.broskiclay.comCathy and Amy Meya have found their success by making sculptural work in all sizes andprice points. They save on expenses by traveling together to Philly each year. Suki Diamond Ceramics sukidiamond.comSuki Diamond covers every need for any gallery. From tableware to home accessories, garden sculpture and wall pieces her majolica collections are favorites among many galleries. Jeff Margolin jeffmargolin.com The clay sculptures of Jeff Margolin convey a strong artistic message which is a product of astonishing and sensual aesthetics, and includes fascinating philosophical statements. Jeffs work is large and bold, his signature forms are coveted by top galleries around the country. Marge Margulies margemarguliespottery.comYou can call Marge's pottery functional if you like, but it's equally sculptural in the right setting. Marge balances her retail events and wholesale accounts carefully keeping her business growing. Charan Sachar creativewithclay.blogspot.comcreativewithclay.com Charan just returned from his first Buyers Market of American Craft with more orders than he could have imagined. Enjoy his latest blog entry about booth design, packing and shipping to the show. Anne T. Gary www.annegary.comAnn's thrown, pinched, pulled and curved vases are available at top galleries and fineshops throughout the USA and Canada. Vaughan E. Nelson onebluemarble.com Vaughan Nelson has his hands full with a public studio in the heart of Spanish Village in San Diego. His wholesale accounts keep his income evenly spread out in the off season. Newman Ceramic Works newmanceramicworks.com Alan and Brenda Newman have been full time studio potters since 1978. They are known for organic formed functional porcelain and their matt microcrystalline glazing technique. Arts Business Institute | Blog "FREE weekly business tips for artists! Sign up today! www.artsbusinessinstitute.org/category/blog
  9. My heart stopped when I saw these! Wendy
  10. Part of our problem as a "business sector" is that we are more likely to self-identify in many different ways for government business. I had a potter call me a few years ago. He had received a call from the "Dept of Labor" and statistician asked him if he was the last of his kind! --that's cause you all identify as performers! Ugh! I'm trying to get federal funding and open credit for studios and you are defeating me! (and yourselves) No wonder the DOL/GOV thinks manufacturing and Made in the USA is dead! For the sake of being counted (I know many of you don't care) we could really see what OUR contribution really looks like if we got together on this issue. YOU are the pioneers of urban revitalization and rural economic development. YOU are where new jobs and new businesses are born. You call yourself a ceramic artist... they call you "micro-manufacturer". Every job in the making sector, is equal to 2 1/2 in other service sectors. We need you! It's really important for us to find the exact right codes for SIC and NAICS In a quick search I found potteries under "home furnishings, Giftware, a few, only a few are classified as pottery products. If you want to compare your business classification to other similar studios here's the link Manta Look up by comparable company or just search on pottery, china or ceramic art... it's all a mess!
  11. It would be great to start a list of how potters "Make it" Most of the potters I know have more than one source of income... often it's a retail showroom/gallery with their friends work. Today with all the gps phones and web portals to promote "events" you can have a studio on a dirt road in the middle of nowhere... and still draw a well-heeled crowd. Statistically, wholesaling artists make 50,000 income from their studio works. Retailing artists make less than half of that... and their expenses are much higher. The twice yearly open studio event is still an important piece of the income pie for most potters and ceramic artists. Add a few private events for small groups to that, a couple of better retail fairs and a few dozen galleries that order 3-4x a year... and you've got a path to more than a meager lifestyle. The better your marketing efforts, the better your results. The time it takes to sell an object is directly proportional to the price of the piece... a $20 piece sells 5x faster than a $100 piece... but the production effort may bring better margins for the higher priced work. Look at the Alumni list of the Arts Business Institute... you'll find a great list of professional ceramic artists there. If you can't find a local mentor that is several steps ahead of you... give me a shout!
  12. I really avoid buying anything that isn't signed or marked. I would feel like I'm cheated out of part of that "added value" that provides me with as much incentive to purchase as the object itself. There's something about the "romantic myth" of buying a piece of a person's lifestyle, culture and love... that's all denied without some reference to a human being... sorry the fingerprint just isn't the same. I want to know 30 years from now, after dementia has set in... I'll need a reminder about that moment I fell in love with that piece. Now, if you don't have a whole bunch of handmade or ceramic items, you might remember, not my case. At every show the art glass says "aren't I beautiful?" ...but the pottery and ceramic art says... "take me home!" Wendy Rosen
  13. The truth about shows is... that most contracts clearly state that you should have insurance for this type of disaster. We had a new glass artist who had sold 60k in work (still on display) walk away from his booth during move-out... a pole fell and he lost nearly everything he had sold (but hadn't shipped). It was horrible. We did what we could, passed the hat, offered him space for the following year... My definition of "disaster" is a little different... 3 feet of snow closing down the entire northeast corridor and all the midwest and eastern airports for three days... "snowmagedden" now that was a disaster! I remember one blizzard about ten years ago... we had no food. I sent our advertising sales manager out to throw snowballs up at the 2nd floor windows above the chinatown restaurants... the baker sold us the whole store for $800. A little pizza shop made pizzas in two small ovens... non stop all day. The chinese restauranteurs did open their businesses and cook for us... we picked it all up and served it as best as we could without any catering staff at the Pennsylvania convention center.... I remember the Mayor calling me to see if I was okay. I told him... we're not okay, we're starving! Buyers can't write on empty stomachs... don't call again until you tell me you're bringing food! Wendy Rosen
  14. "In the "Art" market the sun doesn't shine on the same dog forever" "Not saying it can't be done ... obviously people are doing it every day with preparation and hard work you could be next." Chris, I know very few ceramic artists who have made a living in just one narrow slice of the marketplace. The art success guru and marketing wizard Dale Chihuly does it all... from paper note cards, kiddie art supplies, to production and sculpture in EVERY price point. He does everything but teach (for money) and sell equipment. Learn from the masters... study the marketing strategies of Dali, Picasso, Christo, and even William Morris (the one from the 1800's). The stories are incredible! (I plan to blog about it when I get time this winter...) Wendy Rosen Arts Business Institute, Founder
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