I have since found out that the transfers should be fired to 780°C for Earthenware, these were originally fired to 820°C, 180°C degrees ramp per hour as suggested by the Bailey's Decals company. However, on further research that firing program is suitable for China not Earthenware. I am hopeful that an adjustment in the firing program will resolve this issue. The bisque firing was 1120°C, and glaze 1100°C.
There were three vases in the kiln and the one in the photo was most affected, the other two had a smaller amount only on the outside of them. They were side by side on the same shelf. Kiln was cleaned thoroughly before firing so not debris as far as I can see, as definitely looks like little blister/ pinholes.