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Perceived Value and Proper Presentation


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One of the gems of business I picked up and ran with when I started doing shows was, to put it very simply, 'Fake it 'til you make it!' Meaning even if you don't think your stuff is great, SHOW the world it IS until you start to feel that it is. Set up an ok display, and your work looks... ok. Set up the right spectacular display, and your work LOOKS spectacular. Of course, it helps if your stuff IS spectacular! :)

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