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  1. Many of you probably know about the wetcanvas.com site, but in case you don't I linked the main forums page below. Apologies if this has been linked before. Wetcanvas has been around a long time and I still go there when I have a legal concern or want to talk about non-ceramic art. Unfortunately their clay page means mostly polymer clay, and CAR does a lot better job of networking ceramic artists anyway, but, there is a ton of info like marketing and the daily angst of working that is discussed there often and in detail: http://www.wetcanvas.com/forums/index.php
  2. We are hoping to start an Indiegogo campaign soon and are looking for some advice. We would like to start in the next month (although not ideal). Our goal is around $10,000. We are raising funds because we recently expanded and also because we are looking to give our students and teachers new equipment, a ceramic gallery, and also starting our non-profit classes for under-served families. Any tips and tricks you guys have found? Things to think about: -Rewards for supporters -Non-profit involvement (we are currently a non-profit whose goal is to give free pottery classes to families in the area) -Marketing and Social Media plans -Any other monitoring or tips specific to Indiegogo Let us know! We love your knowledge. Also if you want to check out our website to get a better idea of our studio click HERE Thank you! -District Clay Peeps
  3. Actually what she said was;"Your mugs are TOO BIG.'She said it about three times. She said;"You can't even see the bottom of them." I ignored her. The mugs were walking off the shelves. People requested a bigger size mug. They are one pound. A regular size, not too huge. Why do people come into my studio and feel that it is O.K. to complain, to criticize, to find fault? Why didn't she say;"Your eyes are too blue? Or your hair is too wavy?" I am not going to change my work for her. Why say anything if you can't be positive? Do you have a sales experience where the person felt it was O.K to find fault? Let's here your stories. Try to err on the positive side if possible. TJR.
  4. Do you post on instagram? Want feedback or appreciation? I would love to follow you on Instagram! I am always looking for inspiration to improve myself (and to just oggle at the gorgeous ceramics). I do not post much ceramics/anything right now, but I am squidneygee on instagram.
  5. Hi! I'm Chandru and I just joined Ceramicartsdaily. I'm a curator on Etsy (I love ceramic cups) ..and I'm also part of a startup that made Around.io. We're doing this 14-city road trip meeting handmade sellers (and craft makers) and talking to them about their shops. Do you sell on Etsy? I want to know if there are any Etsy sellers around here and if yes, learn about your experience selling on Etsy.
  6. So over the weekend I started a blog, aimed at promoting the pipes I've been making. Making stuff that almost no one else is making in clay has its benefits and its hazards. I feel as though I have a lot of explaining to do, and my experience has been that a blog is a pretty good way to do that. I've done this before with some success; I designed a little sailboat that was largely a one-of-a-kind deal, and used a blog to promote sales of the plans. It worked well, but I've never written a blog about clay before. There isn't a lot there yet, but I'd be grateful for any advice or critiques. http://headyclay.com/
  7. So, I am standing in the middle of my studio in the middle of our big Mother's Day open artists studio walk. There are 9 professional artists, and we open up our studios to people who walk the neighbourhood, looking at art. It is a two day sale, and happens again in November. The great thing is that I don't have to move my work, and people can see an artist in his/her natural environment. Anyway, these two guys are standing there looking at me. They are about 26. Tall, thin, good looking. Both wearing woolen hats which we call touques in Canada. They looked strangely familiar. Luckily, they introduced themselves by name. I knew them right away. I had taught both of them art over 8 years ago. G. was now an architecture student. I remember him being an amazing drawer. He was the student council president and did ABSOLUTELY NOTHING! I gave him a reference. We laughed at that. The other young man was sporting a full beard. I couldn't grow a beard like that until I was in my 40's. I remembered luckily, that the second student, had a father who died while he was still in high school. He works as a pressman, or a printer. Both had traveled, looked at art, had fun before settling down. They had heard about the sale and wanted to see me. Apparently I was their favourite teacher in high school. Even though they weren't the most serious students, they turned out great. They congratulated me on winning the Canadian high school art teacher of the year award in 2012.They said that it was a long time coming. I said that I hadn't done much lately and we all laughed. It was a great time. Have you influenced anyone, or changed a young person's life, for the good? Let's hear about it. TJR.
  8. As long as I have been working in clay and having fired kilns more times than I want to imagine, I have never had a Kiln Opening event/party. I have seen announcements, blog posts, and Facebook pages that included references to these events...and I really do get the excitement of that first view of glazed work when the kiln is first opened. So, what are you doing (or have seen) that makes for a great kiln opening event? -Paul
  9. Hi I am currently working on a research paper on craft artists which requires data collection to earn my masters degree. The survey is only 10 questions and you can remain anonymous. If you are willing please complete the survey available at https://www.surveymonkey.com/s/JTBX6MM. Feel free to also pass it on to other practicing craft artisans. Your help is really appreciated. Thanks,
  10. Customers are much more invested in your product and your company if you can get them to care about you. This is why commercials that are tied to emotion are so much more effective than the rest. You need to make better friends with all your customers if you are going to get more business, and what better way to do that with personal marketing? What is personal marketing? When you start doing personal marketing, it means you are letting people into your life. You don’t want to be a hard wall that nobody can break down. Instead, you want to be a company that people feel good about visiting and that appears to have fun. For example, if your home is very cold on the inside, no pictures, no personality, then people feel uncomfortable sitting in the living room. However, if you have pictures up, warm lights, warm colors, and more, people will love visiting your home. Make your company like a home where customers will feel warm and comfortable. How to get personal Some companies may think there is no way to get personal. Aside from warming up the website with more colors and maybe more conversation pieces, what can you do? Well, one option is to work on your blog. Don’t just post the boring old stuff every day. Take pictures at company events and post them online. Let your customers get to know your employees by making them an important part of social media. Your content needs to be more valuable than you would like to share, according to Forbes, which means telling your customers exactly what you do every day and getting them involved with your business. When you have a sale, make it feel like a party only your most loyal customers are invited to. There are a million ways to make your customers feel like they are part of the family, but the most important way is to post blogs about personal events. Sally had a baby! Post a blog about it. Everyone went to a ball game! Post a blog. Privacy concerns Of course, you will need to get permission from your employees to use the personal information online before posting to protect privacy, but otherwise, mixing business and personal lives might just be what you are missing with your business. If you don’t feel comfortable doing that, then just use pay per call. Instead of doing it all yourself, you’ll have bloggers and business owners promoting your business. They will put in their own sense of personal touch, and you only have to pay when a quality lead actually calls for more information. It is perfect! Marketing News brought to you by paypercallmarket.com Source: forbes.com/sites/gyro/2013/12/09/content-marketing-for-b2b-becoming-your-buyers-bff/
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