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Not too many years ago, entering the search term "potter" into Google's search engine would deliver all sorts of images, web sites, and resources about clay subjects near and dear to many of us. When JK Rowling's books and the Harry Potter movies exploded onto the scene, the popularity algorithm at Google search pushed those clay-related search results somewhere past the bowels of Middle Earth. Here is my question: When you are looking for information about people who prefer to call themselves potters (lowercase 'P'), what search terms give you the most reliable results?