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Well, it seems I have a new PT job: learning how to put together my own web site, plus the associated links, buttons, tools, text, etc. etc. that goes with "marketing" via certain selected social media portals. I am learning SEO terminology, copyright law, best practices for e-mail, privacy/security measures, table top product photography, color theory, eye tracking in an "F" pattern), recommended point sizes for text, the use of <H> to leverage which crumbs the spiders might pick up while trolling for Google ranking factors, time-intensive review of a comprehensive array of resources...I could go on...and on...and on. It's a lot of freakin' work! The good news is I find the process and the control of it exciting and satisfying. It suits my nature and I am good at making detailed trackers so I have truly useful running to do lists, spreadsheets for inventory and finances, and I am not buying any software assists. My store is on my site, so I am not using anything like Etsy or Shopify. The bad news is I have limited real-life website development experience and rely solely on resources such as community forums, webinars, free small business advisers, savvy friends, and support techs to progress. SO..............since y'all are part of such a large and expert group of artists, many with robust online presence, I have a few questions: (1) what are a few UNCOMMON (not likely to be readily known from the standard instructions/tips that are out there) things you wish you had known before building your own web site ; (2) what are a few things you did or learned that really HELPED you when building your site, and; (3) what are some CRUCIAL tips from your experience with linking your web site to social media outlets? Also, if you spent any MONEY that you either really regret or are very happy you did, describe that. (I am happy I bought a camera and a simple table top photo set up and stopped trying to gerryrig the whole process of making decent images.) THANKS in advance.