I talked to my buddy Steve where I fire my work. He was also in this studio crawl this weekend. He uses a roll of unprinted newprint for wrapping and a Safeway bag. The co-operative gallery where 11 potters sell their work [which he is involved with,as a member] use newsprint and boxes of different sizes. But at Christmas and during their sales, no one has time to do all that fancy stuff. You get your purchase in a bag after it is wrapped in unprinted newsprint. At their studio sales, people are lined up around the block like at a movie premiere. They have have been doing it a long time, and I have never seen a wooden box or a souvenire tile. People are there for the pots, not the packaging.
I am glad this works for these potters, but I think that I will use every advantage I can get!! And I want to know where these people lined up for the pots are!? We have lots of good potters where I live, and none of them have anyone lined up to buy anything. They really, really push hard to make sales and make a living at this. I know they would be green with envy having people lined up around the block to buy their stuff. Where is this??? I'm going to spread the word!
Honestly, if you are successful with a plastic grocery bag, and you obviously are, that is great. I think I will need more branding, as I am newer to this. I don't have a reputation, I don't have repeat customers. I do have some marketing savvy and am getting better and better at making pottery. But I am definitely going to need to push the marketing.
I lived in Upstate New York when I was going to grad school. Lots of potters there, but an economically depressed part of the country. I live in a city of half a million people, .I have developed a following, I email customers and my boys hand-bombed over 5,ooo flyers in every mail box in the neighbourhood.They each got paid $180.00 for this @ $10.00 an hour. This is our third year doing this studio crawl with 10 artists in a small area of the city. It was hugely successful. I apologize for ruffling any feathers. I had tons of fun. Of course people will do what they feel their product deserves. I would rather pay my sons to deliver a high quality professionally designed brochure than spend money on a bag.