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Member Since 31 Mar 2010
Offline Last Active Feb 27 2011 09:49 AM

Topics I've Started

Studio Bloggers Roll Call

16 May 2010 - 10:37 PM

I know a lot of you are like me... I love pawing through ceramics blogs first thing every morning.
If you have 'em...it's time to share.

Time to start The Blogger's Roll Call...

Posted Image Zygote at http://fetishghost.blogspot.com/

Run Away Electrical Kiln

19 April 2010 - 09:54 AM

24 hours into this weekend's bisque firing I knew something was up. This usually takes only 12 hours tops, but I still hadn't hit cone 04 yet.
Thinking I might had blown and element, I checked... looking through the spy-holes, I could see a representative section from each bank of the elements glowing.
Quizzed, I turned off the kiln, but the bottom bank went right on going even though the switch was turned to the off position.
Run Away Kiln
While I wait for the kiln to cool I'm wondering if anyone who has had this problem before can zero me in on the problem?

So... What's Your Loss Leader?

01 April 2010 - 09:43 PM

It's that time of year... yet again, where we have to make decisions and dive right in and see if we'll sink or swim for another season. (I'm still stuck in dog paddle mode.) I've been learning lately about "Loss Leaders" from helpful local full time potters. The weird thing is that the term "Loss Leader" apparently means different things to everyone I talked to. Artists, craftsmen, and galleries all had differing ideas regarding this...

Wikipedia says: " A loss leader or leader is a product sold at a low price (at cost or below cost) to stimulate other, profitable sales. It is a kind of sales promotion, in other words marketing concentrating on a pricing strategy. The price can even be so low that the product is sold at a loss. A loss leader is often a popular article. Sometimes leader is now used as as a related term and means any popular article, in other words one sold at a normal price.

For some of us in the arts, this can simply be a product or design that effectively raises our heads above the crowd. This can be something that brings people into your booth, or pull someone to walk into the gallery, or something that simply generates enough revenue to keep the ball rolling.

Over the past year, I've used stenciled yunomi and chawans to bring in new clients and consistently fund the next kiln load of work. This has been my loss leader... Creating these works are very time intensive, but so far seems to be working. I'm selling works and keeping the kilns firing while I continue growing.

What's your loss leader for this spring?
We all love pictures! (Hint, Hint, Wink, Wink...)