IMHO, a potter should choose a tradition -- Indian pottery, Japanese pottery, Stafforshire, Ancient Greek, Italian Majolica or whatever, and try to work in that tradition (I didn't say "imitate" it), before trying to reinvent the wheel, because those reinventions never come out round.
That is a very interesting idea, Earth&Ware: choose a tradition!
Since I'am doing mostly traditional firings, one cannot use my pieces in everyday life. Pit fired or barrel fired pieces are not functional ware. If I had to put a name to my "style", I would say Red Indian and Japanese pottery tradition. Despite the fact that both traditions work with un-perfect forms, I like the perfect forms very much. I used to be a piano teacher and loved to play Bach because his pieces are composed mathematically. Not so long ago I attended a workshop called: Golden Ratio, and I felt that ever since I am a ceramist, I try to balance the form, using involuntarily the golden ratio. Is it possible that customers buy (or don't buy) our pieces because they (the pieces) aren't harmonious enough? Maybe a customer can't explain why he/she likes some pieces, and some not. But deep in the gut region we have a need for harmony, and we recognize it when we see it. So, looking and striving for harmony and symmetry in the forms we are making, I think that is essential.