Actually, I thought that 60/40 was a more common consignment split. I was under the impression that since you are "stocking their shelves for free" (good point), you get a slightly higher percentage. That said, I've had arrangements with both 50/50 and 60/40 for consignment. I really much prefer wholesale, but if I really like the shop or location I feel I should be flexible....
I invested quite a bit in lights and background but never got results that really showed off the work. Then I started shooting with natural light from a north facing window, which I slightly diffused with a silk-ish white curtain and a piece of white foam core on the other side of the ware to reflect the light. Now the photos show off my whites better. Also figured out how to properly use the white balance on my camera which was key of course. Wish I could get a refund on all the other equipment but maybe I'll use it someday.
My kiln fires hot too, so I just use a cone 5 cone in the kiln sitter instead of a 6. The clays I use are vitreous at both temps, and the glazes aren't overfired when I go down one cone. Besides, I think I am probably firing closer to cone 6 temp., but I don't see any particular reason to be overly precise about it. Of course, my kiln has no computer....so that makes it easier.
I usually have to labour very hard to make anything that is worthwhile.
(Some would say that I do not have much raw artistic talent, and I would agree)
However, some of my best pieces came from very little planning or hard work, when I just let myself go.
(Thinking & planning too much can inhibit your creativity)
I have also seen people who have never attempted a particular thing, i.e. making a figure,
and the first time they do it, they do it ten times quicker and better (in an artistic sense) than I did, with no effort.
So I absolutely think that art does not necessarily go with hard work.
It sometimes does, and sometimes does not.
Some people are just very gifted in a particular way
Sometimes I tell people that learning to throw on the wheel did not come naturally for me. I've actually had student who learned to center a lot more easily than I did. What I am is stubborn. I practiced for 20 years anyway!