For a marketing piece I am sending out to a few hundred gift shops I had originally planned a 9 x 12 envelope with a full sheet flyer, letter of intro and an order sheet.
I am now re-thinking it to be a color tri-fold brochure with a couple of product examples prompting a visit to my website or call for a product presentation.
I was hoping someone here my provide some feedback on any mailings they've done and what the piece consisted of and response rates.
I am also trying to decide if I am going to just mail all at once or stagger them by a week sending maybe a 100 each week. Mae Rae suggested in another post that any marketing needs to happen by early February before first half of year budgets are committed so I can't drag it out too long.