Last summer in an attempt to get some exposure and cash moving we did a couple of dozen farmers markets in the northwest.
These were large markets like you mentioned with large populations in the surrounding area. depends on what you think is worth it. We started out in June when most markets open in this part of the country doing 3 markets a week, Thursday, sat and sun around our regular show schedule. all ran for 5 hours and it took about an hour and a half on each end to setup and breakdown. So that 2 people for 8 hours. After a month we dropped the Thursday market as it rarely topped $200 and the other two settled in between $250-$350. We brought about $3000 in inventory to each and had full booth setup with three display racks and a table.
Berry bowls were hard to keep stocked and mugs and spoon rest were easily half the sales, the bigger the better. I do believe if we did them this year we could work them up to $400-500 through continued building of repeat customers and getting better and better at know what sells. Not sure if those numbers are worth it to you or not.obviously if you count the labor for us to go do it they are a bust but its cash between shows, exposure and they are fun. The customers you do have, at least where we were, are super nice, Make sure you have something like square set up as that's important so that folks with just a few bucks for vegies and flowers can pop a few mugs on their card. We gained some regular customers in the process and also got some orders here and there.
Definitely bring a lot of low priced under $30 stuff but we did sell some more expensive pots here and there.
Oh and yeah $22 mugs were a hard sell. We dropped price to $18 at one point and they started moving. Hand Painted mugs however sold just fine for $28. Not sure much higher would have worked but we don't look for volume on those anyway.
- Diesel Clay likes this