The downside was no returned mail from moves or death
All you need to do is add "Return Service Requested" added below the return address
ya know this is really not a bulk mailing and wouldn't save much to presort a few hundred names.
How often do you plan on mailing to each shop per year?
Break even is twice a year
Ya know Ron I don't think these mailings be worth presorting and may not even hit the minimums. If they do it will likely be just barely. With the permit fees and annual renewal fees it usually doesn't make sense for tiny mailings like this is going to be. But you are right I should keep it in mind if the mailings get larger so I will go get the latest prices and minimums so I can grab one if and when it makes sense. I had just kind of dismissed it out of hand, thanks for reminding me about ways to cut cost, always appreciated
How often? Twice a year push for sure but prob more. Mea said that Feb and June are the two important months for pitches so I will definitely always put a piece out to my entire prospect list those two months. Developing retail B2B is heavy on branding as well and I am looking at this as a long term process of constant marketing to my identified prospects. I want to own the data and clean and update it myself. I also plan to wear a little shoe leather out and visit a lot of shops over time. I got into this business because I enjoy making and selling my work so that part of the process is something i look forward to. My hearing means no phone calls but I do fine in person.
I think you have to do presort first class to get returns, bulk is just carrier route and there are no returns as far as I know.
Deisel good idea, was thinking no as I don't want to get sideways with a prospect on spam but ur right some shops might be fine with it. I am going to try and work through websites so I will look for any shops that have an email posted for pitches and will use it if they do.
Mark, thanks for mentioning postcards, might be a good thing to do in between Feb and Jun as a prompt here and there or as an announcement if I add a line to wholesale?
You guys are great, keep the suggestions coming!