Hi Mark, I wasn't talking about hours in the way you mean, I was posing an example of someone trying to figure out what a normal 40 hour job making $20 bucks an hour would look like from selling pottery at shows.
I do know you do really well at shows and it’s hard to hear the numbers you toss out and not feel like the situations hopeless. I try to remember that you are who you are and have 40 years of building up to those numbers, at least I assume you had to build up to it. I do know you are in your sixties so that means you started out in your twenties and I am assuming you had much the same road to travel as we do in figuring this out.
Right now 8-12k seems completely out of reach but it was our first full season with what were probably a bunch of crappy shows that we picked from festivalnet.com. They were supposed to all be juried but in reality didn’t seem so. We are trying to go to any that we can to preview and will try a whole new line up this year and drive further if we have too.
Feedback was always good and our sales really did seem as good or better than anyone else around us and we matched up reasonable to anyone who would talk numbers so I don’t think others were doing big bucks and it was simply no one liked our pots. I am not one to ignore the obvious and would have no problem facing that fact if that was the vibe and at the end of the day we have confidence in the pots.
We also had a number of follow-up buys after most shows from folks who bought and wanted more as well as folks who picked up a card and then ordered the next week so that spoke well for the quality.
So yeah, will hope to at least earn more than we spend doing each show (the original post), learn what we can at every show we go to, improve the quality of shows, improve and change up the work and try to keep a good attitude at the same time. The good news for us is that we don’t need to hit those kinds of numbers, 2500-3k for an average show with an occasional breakout would work just fine and we would likely do a dozen of those a year and work to add other revenue streams to that. I am not looking at any of this as loosing my a## though. If I was opening a pizza parlar I would probably think like that but this is not an investment, not really. If it was about money we would have never embarked on this in the first place.
Aside from low revenue though, we had a great year and a wonderful time at every show. met a lot of wonderful people and I think added a lot of long term customers. We have a non-pottery project sidelining us for Nov and Dec so seeing what x-mas looks like for us will have to wait a year.