Frequently other people notice your aesthetic before you do. My potter friends say they can pick my pots out of a grouping with ease. We all have techniques we like, or have mastered, and how we process even a new idea will have tell tales from your skills that translate as your aesthetic to others. I also like to try on forms that I may see in a pottery magazine, or at a display, to see how it may work for me. I have found that I like making animal figures and curvy, spirallly designs, with lots of surface texture, or worn looking surfaces. These traits show up when I try out the observed forms. So my aesthetic has emerged from my ability to make a form, and from application of my favorite design characteristics. I would love to reach deep and find some ground-breaking aesthetic, but that seems pretty unlikely. I am happy with that, so don't wait to see my name in the trades for the next great thing in ceramic arts.
As Chris said, if you are new keep expanding. For the first seven years I wanted to try everything pottery related I could get my hands on. I have settled in with a combination of wheel, hand-build and extruder produced forms. Half of my sales are figurative raku fired pieces, and the other half generally are explorative pieces that may, or may not be functional, but I make for the challenge or design concept. I started with wheel throwing, then added hand-building as altering the round came into play, then did hand-building as a main method with wheel thrown additions, then I got an extruder and have adapted my main body of work to extruded forms. Along the way I have electric fired, gas fired, raku fired, soda fired, wood fired, and hope to pit fire and barrel fire before long.
Around 3-4 years in I started selling work at the arts center annual sale and the quarterly shows they put on, then at year 5, I started selling at art events around the Atlanta GA area. Now I show about six times a year at various art events. This year is my 10th year from first touching clay. Like Mea, I have used my construction management job to build my equipment inventory and to build skills and test the sales waters. Next year I retire from construction and will amp up the pottery biz to see if it can do more than be self supporting. I sure hope the aesthetics will support the endeavor.
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