I think of a pasta bowl as a low, wide, mostly flat bowl. Great for salads too. Things you might want more "contained" than on a plate, but a typical cereal or soup bow is deeper than you want. Like a small platter with a curved-up bowl-like edge.
I really wish that I had seen this thread back when it was posted instead of this more recent bump. But the first two words that come to my mind are "design trade."
My husband is in the interior design business, and it frequently comes up that designers develop ideas for pieces that go with their "brand," but they can't produce them. This can be anything from specific rug patterns to a line of chairs to a style of ceramic lamp.
The challenge is then to find an appropriate crafts person to produce it for you, then resell it to design clients. The process usually involves either design patents or other agreements of sole resale.
I do personally know one very successful potter who caters to the interior design trade and has taken on a few projects like this. I know many carpenters and rug companies that do it regularly.
All of this said, for something along these lines, pricing almost has to be on a case by case basis, worked out between the potter and the designer. Think about what you want to resell the item for? How much time does it take the potter to produce? How much guaranteed inventory are you willing to buy up front? These all factor in.