I have been in a well run profitable gallery in a lake resort, retirement community near me for 2 years . The shop takes is a large amount monthly. Most of the sales go to out of state visitors to the retirees and in the summer, lake rentals. My problem is that my % of the overall profits are not what I would like. I sell smaller pieces steadily, but of the 35 various artist, the majority of sales BY FAR go to the 5 jewelers . I pay a small commission and work the shop one day a month to keep it low. The commission goes to support the local Arts Guild, which is the governing body of the shop.
There are 3 other potters in this shop, 2 others make work of similar style and quality to mine, and I have better sales that they do because, I think, I have a wider variety and restock more often than they do. My display space is large and well lit. I decide what pieces I bring in and what the prices are. Most work in the shop is very nice.
There are 2 town wide festivals and I sit my wheel on the front porch and throw pots to a big crown of watchers on those day. That has increased traffic coming into the shop, but does not translate into ANY sales of my work those days ! :-( .
The jewelry is up front near the entrance and desk because it is the most easily pocketed item . The jewelry is nice quality, silver, semi precious stones, I have bought several pieces myself! They sell $50- $90 pieces regularly, I rarely sell something for more that $25, no matter what it is. Only item I sell there at a higher price point is woven clay baskets, none of the other potters make them.
How do I get my higher priced items to sell to women that come in and happily spend $100 on a whim on jewelry? I can sell higher priced items other places, and higher priced items sell in this shop, they just aren't mine!