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Cass

Member Since 12 Sep 2012
Offline Last Active Nov 30 2013 02:22 PM
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#46150 Burping Raku Pots

Posted by Cass on 19 November 2013 - 04:31 PM

not recommended for all, so many variables in the clay body, etc, whatever floats your boat!

 

i should say too...i burp when i can tell things a running way too hot, sometimes i have 5-7 good sized pieces reducing and i know if i don't cool things down a bit i will get white where i want black




#23726 Perceived Value and Proper Presentation

Posted by Cass on 17 October 2012 - 12:59 PM

In French there is an excellent phrase that has no exact English counterpart, "Mise en valeur"...to put in value. When a product is presented in it's proper surroundings, or better yet, a touch above it's proper surroundings, the impression is given that it is more valuable, and people want it, and gladly pay a premium price.

For those doing shows, my best (extreme) example would be a potter sets up with a card table and puts out a scattering of pieces....even if the work is very good this puts the work in a poor context, and therefore won't command a good price, or be 'wanted'...but if someone has a primo booth, the opposite is true, you can UP the perceived value, and the prices on work that is justly presented. And amazingly, by putting higher prices the implication is made that the work is better, well crafted, and that the price is justified...this is not off the top of my head, market researchers have proven this again and again for clients wanting to find the maximum price that the market will bear.

this took a few years for me to accept, and believe, and try...there was a point in '98 or so when the numbers weren't quite adding up, i don't mean the costs and all, i mean my rent! and bills and on and on, for the hours we were putting in, so...

we doubled or prices, and sales volume went up...and we got new accounts. and about the same time we invested in our booth, trying to 'mise en valuer' we copied the type of booth that the jewelers used, clean black Propanels, glass shelves, good halogen lighting, and blowup, high res images of us working, firing, and pot detail shots....sales boomed, thats why i think of this as Investment.

all this not to blow my own horn, but for those getting going now to think about.

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#22957 Kiln Help - Can I build one?

Posted by Cass on 01 October 2012 - 12:05 PM

so, potatoes in tinfoil on top of woodfire stokes is a bad idea too?

uh-oh, i'm in trouble


#22414 Was: Etsy or Ebay? Now: When Should You Start Trying to Sell?

Posted by Cass on 19 September 2012 - 12:28 PM

bravo...keep em comin!


#22323 To School or not to School? How has your choice affected your life in clay?

Posted by Cass on 17 September 2012 - 02:59 PM

"Falling in love with clay, that in itself has been one of my favorite blessings and breaking or throwing away icky pots not so easy, they found new life in my flower beds."

this is just one of the glaring run-on sentences in your post Duckie...you actually have three sentences there, with three different tenses, subjects, and predicates....just an observation

expediency is my forum posting method, obviously i am easy to understand, even if you can't make it to the last sentence of my post