I agree with Tim Allen about the differences between fairs and shows. It can vary a great deal. I am still new enough to the circuit that I try different venues to see what will be the best fit for me and my work. So I am still learning, and I also agree about shows that have a long history. That definitely factors in. When I started pottery at a community studio 8 years ago, I heard from ALL the potters there that our little community did not support the arts. I have NOT found that to be true. I have found that you need to create your own opportunities for showcasing and selling your wares. You have to get a feel for your community and for what they are interested in.....but I realized this holiday season that I do have a fan base. It has taken 3 years to build, but I do have people who are looking for me and my work. Along with that comes responsibility to provide a well made product, but it is worth it to me!
So yes I have repeat customers and because I am still in the early learning stages, I change up what I am making all the time. One customer told me that she can't wait to see what I am going to do next. Now, believe me, I hope to someday settle on a style that says Roberta. But until then I am having a great time!!!
My marketing consists of my business page through FB, emails, a couple of times an ad in the paper, and twice I have sent out postcards. But I change that up all the time as well. Perhaps that is my ADD!