'As a complete noob who is well-described in the above condescention;) ...I just wanted to say that it truly only matters to me that people enjoy what I do enough to buy it and take it home. If that person is you...great. If not....move along quietly, please'
In the UK ceramics industry and all of craft is facing a time of turbulence if you type 'Ceramics' into google trends you can see it has been in global decline for years at least in how much it has been mentioned on the web. So any one new should be encouraged we need to recruit as meny newbies as possible.
With regards to leaning towards the local it is worth considering that in the UK
70% of makers do not export their wares, and many are focussed on local trade as a way forward for ceramics and craft. This approach could be shutting off opportunities for better sales and a wider reach. Given that growth is occurring in the East and things are pretty slow here, it is essential that makers start to export. BUT it is also worth considering that buying hand made tactile items often requires a thorough handling and examination, marketing would have to incredibly well photographed and descriptive language should be used in order to attempt to secure to a sale to a new buyer over the WWW.
I have created a new blog post that continues the debate if you would like to take a look, please leave a comment and follow me if you can!