GEP Posted November 30, 2010 Report Share Posted November 30, 2010 Hi everybody, This is the second-to-last installment of my project ... covering a holiday art festival at a well-known museum. This is the fourth retail event in my project, and an interesting pattern has emerged. http://goodelephant.com The last installment will come in two weeks after my holiday open house. Enjoy! Mea Link to comment Share on other sites More sharing options...
Chris Campbell Posted November 30, 2010 Report Share Posted November 30, 2010 Thanks once again for your posting. It is really very interesting. I've always felt that 90% of the battle was picking the right shows but doing that is a big job in itself. You try to pick good shows but the word gets out and the competition for spots gets fierce. I was told once that to keep a show alive and healthy you keep the top two thirds in sales and eject the bottom third to make room for new work. It's not about getting bigger. One of the best shows I've attended went on for two weeks ...but, you could have a booth there for a day or any multiple. So people attended more than once ... they even sold multiple day passes. No two visits were alike. Link to comment Share on other sites More sharing options...
GEP Posted November 30, 2010 Author Report Share Posted November 30, 2010 "Choosing shows" could be a long discussion on this forum. The flip side "recognizing the red flags of a bad show" would be really useful too. Here are some of my cues, both good and bad ... Good 1. I see other artists whose work I admire, and who I know are smart professionals 2. The price points of other artists' work is within the same range as mine 3. The show has been around for many years, and going strong Bad 1. When "art" is second fiddle to "wine" or "music" in the title of the event 2. The show is run by a for-profit entity (there are plenty that don't have a profit motive) 3. The show is run by volunteers (volunteers don't work very hard or have much expertise) 4. When the attendees are all over 50. This means the event hasn't tried to attract new customers in a long time. 5. When the attendees are all under 25. They can't afford my pots! I could go on .... does anyone else have more to add to these lists? Mea Link to comment Share on other sites More sharing options...
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