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What's Your Favorite Marketing Book?

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#1 clay lover

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Posted 07 January 2014 - 09:31 AM

"Why We Buy", author Paco Underhill, has been recommended to me . Have you read it, or do you have a marketing book to recommend.
I'm looking for something that talks about practical, useable info for the small business owner.

#2 Marc McMillan

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Posted 07 January 2014 - 03:55 PM

It may not be strictly about small busines owner, but the marketing book every marketer should read is "Positioning" by Ries and Trout. It may focus your own efforts.

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