Displaying Your Works On The Web
Posted 16 September 2013 - 11:12 AM
Also, find local charities who need donated artwork for silent auctions. There are plenty of them. And chances are your friends and family members will be glad to receive your pieces as gifts. It's good that you are thinking ahead and trying to avoid a backlog of pieces in your house. That's an awkward situation, be proactive to avoid it.
Good Elephant Pottery
Posted 16 September 2013 - 11:31 AM
As a ceramic artist I do have a commercial website and personal sites (FB, Twitter, ...) The formula for success has two variables. Production * Time = Recognition. Making good pottery that is art and functional, as required for stores and shows, remains the greatest challenge. Leveraging social connections and forums is essential to sucess on the internet.
Posted 16 September 2013 - 01:54 PM
If you are creating one of a kind sort of pieces where the process is of importance to you, you might consider a blog site where you could cover the process from conception to completion. This would allow you time to communicate your purpose, and show pictures of the process. I struggled with what I wanted to do a few years ago, and came to the conclusion that I did not create enough work yet to have a commercial site, and yet wanted to communicate/teach about pottery and what I did, since retiring from teaching in HS. To this end, I found that the blog works for me, even though I get behind at times, and like any other site it does take time.
Posted 21 September 2013 - 10:47 AM
Slow responding here because of recent back surgery, which went well.
I like your blog. You are very talented. I can learn a lot from it.
You must've been quite an inspiration to your high school student potters. I always learned the most from teachers who loved what they did as opposed to those reading their dusty yellow notes and were waiting for 3 o'clock.
At this point, I think I'll just stick with a few things on Picassa.
Posted 23 September 2013 - 05:52 AM
My site brings me customers no matter how hard I try for it not to. It also drive buesiness to my local bagel shop who ship my mugs as well. (about a 1/3 ofthere buiness comes from my site to theres,They ship mugs so it works for us both.
Posted 23 September 2013 - 05:03 PM
For me the question is "what's in a name?" It doesn't matter whether you use your name or a company name, as long as you use it consistently and work hard to build positive associations with the name. I decided to use a company name because my own name is difficult to spell and pronounce. I should know I've spent my whole life correcting people.
I could not agree more, I chose a company name because I'm not a known designer or supplier within the market space where I'm heading. Also, my approach is more of a business approach than that of an artist operating within the business of ceramics. One is not better than the other, just different. Using a business name affect valuation of the business, and branding. People tend to remember a catchy business name more so that that bald guy who's a potter.... Hmmm.... That could be a good name... www.baldpotter.com But, I digress...
A company name can communicate different thoughts to the market and individual name can not except through experiencing the individual.
Businesses named after individuals are more difficult to sell, and valued slightly less than businesses with generic names.
But, to the original question of posting pictures of your work on various sites, why not? Budget your time and pick and choose your sites. By posting on different sites and creating links back to your sales site you help your product rank better on search engines, which can work as free advertising if you're diligent enough.
We will bring our own website online in early October, we have an emerging Facebook presence, a blog, post on the sites of other bloggers, and conduct press releases. We'll use pinterest and etsy as teaser channels. When we're done we should have 6 to 8 active channels funneling traffic to the website out of a portfolio of 10 to 14 channels. We'll evaluate performance and rotate from the larger portfolio to active channels based on performance. We'll measure performance using analytical tools embedded in the website that tell us how many people come to the website from each of the active channels.
I run my shop by the numbers, and the numbers are like glazes, I combine them to create an overall look and feel to the marketing that's appealing first to my customers and second to me and my team. Already we have Facebookers asking for process photos and videos so they can follow pots in the making. That's cool, I can't think of anything more fun than an active and involved client base...
Posted 26 September 2013 - 08:55 AM
Unless you have tons of time to spend on the Internet, I would advise a personal website and ONE social media site. It takes a lot of time to do them well, so concentrate on these two things until you get comfortable with it.
Social Media sites enhance your presence but hard for them to stand alone.
Also, for your website ... you will need some other thing to drive people to it ... few will just stumble onto it.
There are excellent reasons to call the pottery by your name.
- Avoid confusion - e.g. "Misty Lake Stoneware Pottery" ... what if you move? what if you change direction with your work?
- You also don't have to spend hours explaining why you called it what you did and why they should care
- They can easily find you and your business on a simple search of the Internet
Change the name if you want to ... business cards are cheap so don't let that stop you.
You could also gently segue into it by using ..."David Roon's Kohaku River Pottery" for a while until everyone knows both names. Also makes you sound like some kind of a famous guest artist which is kinda cool.
My wife and do a combination of the two. While we're (fairly) new to pottery, she has been selling beaded flowers for years. Rather than having two separate names, we combined it all under "Moorewood Studio" and our cards say James and Sharon at Moorewood Studio. Our pots will have both a studio stamp and a personal stamp on them.
Posted 27 September 2013 - 07:38 AM
Having a spouse on board is in most case a good idea. Years ago when I did the Penn State Festival, one of the requirements was that one of the owners be on site at all times. If only one person was listed, long days. I had my wife on my paperwork, so when needed I could return home(25 mi) to unload a kiln, or pick up something I needed. I know why the festival required this, as they were cutting vendors that would sell others work from wherever.
Posted 01 October 2013 - 05:06 PM
It does help in those areas. And, since we both throw, we can offer a variety of stuff.
But it can be a pain as well; two wheels, twice the clay, the kiln fills up twice as fast....
Posted 02 October 2013 - 12:34 PM
As a ceramic artist and production potter and entrepreneur. I leverage every venue to the extent that time allows.
I must confess to having an advantage since I do websites professionally: http://www.advbus.com the cost is minimal.
Posted 05 October 2013 - 03:45 PM
Google AdWords only cost money. Never ever saw a penny ROI. I would rank it like this.
Etsy has more people looking then enywhere else I've seen.
Second is your own friends network with Facebook, Twitter, Youtube, websites
third are features in publications like CM.
forth are galleries, shows and demos to get your name out in the community.
Galleries and shows take lots of time and money but they do produce real money. Last I checked the Clay Stamps at Claystamps.com are #1 on all the search engines and gets international as well as state side customers.
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