I have had some super good shows these past years and the trick to great sales is making what others want to buy. For me thats easy as its all about funcionality . Pots that do the daily work at home or work. Pots that have soul -pots that look great and work well. Snappy glazes and durable features.
Yes you can mix in some showboat pots but if you want to take home the cash then price them fair and treat your customers well.I give them choices to size and price-not happy bring it back for another or cash -no matter I;m easy,
Can't payme now take them and pay me when you can-no big deal they always come back as no one trusts folks anymore-I do and have customers for life,
Treat folks well as it always comes back.-after 20-years or more of shows you get a real loyal base of folks who always buy every year-they look for new items and glazes. I focus on this stuff and expand the line. Sales are up all over the west for me now this year. Make smaller afordable works that folks can buy
I display them in MASS and make a statment that I have a zillion pieces of work for sale at super reasionable cost.
Then the pots sell themselves-I'm not looking for ribbions at the show just a pile of bills-say 5k-10k 0r 12 or 14k depending on locations weather and how long you have done the show as far as how big your customer base is,
A great display is key