Starting out with shows is hard-there is no easy way to work thru this other than trying shows to see what fits.
I did small time shows for years working my way up-I do not know any other way.
If you are looking for shows with no buy sell (which is best for us potters) you should be able to weed those out before going to a show.
If you have high price points then stick to gold standard shows but be prepared to get rejected a lot but keep trying.
It took me 10 years of apps to get into one Bay Area show. I then did it for 20 years before quitting it 4 years ago.
Another approach is think outside the box -for example try the Portland or better yet the Seattle flower show if you have high end work.
This is only if you have high end work.I have some 2 d friends who do these shows
Another thing to keep in mind is many shows you will only get in now and then. My career has blossomed due to the fact that I get into the same shows over and over and build my customer base. That has paid off very well after 20-25 years doing the same show as my customer base is now huge.Like last weekend I did large numbers for three days as I have been going for 24 years now to that show.Its not a high end show but is not a buy sell show either.
If you want high end west coast shows
my list would be-these shows will eat up your funds with application fees but sooner or later you will get into one
Just be prepared to not get in every year or even ever again.
Bellevue museum show in covered parking lot-Wa state
Seattle Flower show -Wa-this one is out of the box-folks with money go but do not expect to see art-but will buy it
Art in the Pearl-Portland Or
Sausalito art show-Sausalito Ca
La Quinta Art Festival-Ca
I used to apply to some of these and have done some but gave up that concept and stuck to shows that I get into every year and really do better as my base built up.
I have a friend potter (younger guy) and he does one or two of these every year but since they turn you over so often he is struggling as these shows eat up lots of application fees and you never get to build a base as they let you in a year or two and then turn you away.
We out west have huge distances to cover with shows so you have to be wise about this. Back east they think a two hour drive is a long way as things are so close. Out west this is not the case.