ya know this is really not a bulk mailing and wouldn't save much to presort a few hundred names.
How often do you plan on mailing to each shop per year?
Break even is twice a year
I think you have to do presort first class to get returns, bulk is just carrier route and there are no returns as far as I know.
You do get returns from bulk mail (now called Marketing Mail - last year it was called Standard mail) you just need to make sure you place the correct Ancillary Service Endorsement on the mail piece
Minimum mailing is 200
Per Piece: $0.24 (there are lower rates depending on a handful of variables)
The place where you had your printing done may have mailing services too, check with them. If so you will not need the permit or the software.
Ron that got me thinking -yes thats what I had printed on them but now I remember those details . It takes a long time for them to filter back for time sensitive studio sale dates and 1st class meant I could correct the address and send them out and still get the customer maybe-vs them driving is week avatar the sale. Keep in mind this was 3 decades ago.I just switched to postcard format and saves a ton and got 1st class service.
I used to get most of address corrections back within a week. Every so often a straggler or two may show up later. This was just the early part of last year.
Post Card rate: $0.34
Stephan, Mark does have a good idea on postcards.
I used to mail out 8.5" x 11" post cards, full color both sides, nice heavy weight glossy stock, what an attention grabber. Its almost impossible to miss seeing something at that size. Even if the person receiving the mail tosses it there is a better chance of them seeing something they like and may take a longer look. And that's what its all about.
Max size for flats: 12" x 15"
Market Mailing flats: $0.35
I don't think twice a year is enough to get people to remember you. I would be very interested in hearing your results.